How to Upgrade Your Old And Boring Website
Within a minute of landing on your webpage, can your website tell visitors what your organization does? Is the design attractive and modern? Can they easily open the site on a mobile devices? Is your website navigate easy? If the answers to the given questions are in negative, it might be time to upgrade your web design. It is because a boring webpage can probably be the reason you are losing traffic. Old and outdated websites with obsolete design techniques are a big risk!
Your web portal should clearly interact with your visitors. A user should be able to tell what a website is about, who is the target audience and what are the products and services. An old-fashioned design communicates poorly with the audience. It leaves the impression that the business is backward and crusted.
So, if you have made your mind to modify your old and boring web portal, consult with a best website design company in Dubai for premium tips and advice to help you redesign your site.
However this article will also give you some ideas on how to upgrade a website’s design:
Tips to Upgrade Your Old and Uninteresting Website
According to SWEOR, it takes 0.05 seconds for users to decide whether they like or dislike a website. Many a time, it is a bad design that makes you lose traffic. It is because 94 percent of the negative feedback is about web design. This shows how important it is to ensure your website design is attractive, updated and well-run. Follow these tips to recreate your web impression!
Assess Your Website Critically
Think like a visitor for the first step. Try to assess each of your important web pages critically. What can a visitor dislike on your homepage? What can confuse him? Are there any broken links or 404 errors? Make a list of all the things you noted. Once, you are done doing this, move to the next step.
Remove Confusing and Complicated Stuff
Remove all the confusing information (content, video, photographs). Unclear information of any form can lessen the impact of your website. Stocky images, lengthy and repetitive content and complicated video clips or animations are some of the examples of such stuff.
Include New and Useful Elements
Once you remove all the confusion-creating elements, it is time to redefine what should be included in your new design? Should you change the website color scheme? Add a new theme and font style? Do you need call-to-action and social sharing buttons too?
When you add a new theme or choose a new color, make sure it should match with your business and company goals. It is because each element of your webpage gives a message. If the message is right, users will understand and like it. If the message is ambiguous, there are chances your user gets confused and leave your website. For instance, if you are a medical services provider, your theme, color, and design – all should depict this.
In addition, older websites did not have social media share and call-to-action buttons, include them if your website is still lacking them. Social share buttons can help grab a lot of traffic from social sites.
Re-Test Your Website
Evaluate the conversion paths, new clicks, scroll rate. This is important to analyze how the new changes are working. You can use different tools for this purpose such as A/B tests or multi-variant tests etc. These testing tools help you to identify how your traffic is interacting with different landing pages.
Conclusion
It is a good idea to keep updating your web design from time to time. It is because new updates keep coming as the market is one of the fastest. If you can do this for yourself – fine but it is always better to consult with an expert web design company like Spiral Click for website design and updates for excellent results. Professional web design companies will not only update your existing website but also test and remove all the errors and mistakes in it.
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